Objective

Hau-Hau Champion is one of the most popular pet food brands in Finland. Their wide range of products appeals to a large audience. Our aim was to design an ad campaign that would catch the attention of all dog owners. The production was to satisfy the needs of a variety of mediums from TV to print.

Implementation

We chose to use a very familiar sight for all dog owners as the videos’ centrepiece: a dog looking deep into your eyes, waiting for a treat. The locations and dog talents were each chosen to represent a distinct dog owner family. Sunny summer days guaranteed the cheerful mood that the Hau-Hau brand is known for. The production was designed to be very efficient so that our energetic doggie stars could feel comfortable. We also used the chance to take still photographs of the dogs and the products in the same locations.