Aim

Launching a new brand is a monumental moment, internally and externally, for any company. Tampereen Energia’s primary goal for this brand film was to rally its employees behind the change, stir excitement about its new vision, and instil pride in being part of the Tampereen Energia family. For the global audience, they aimed to make a bold and memorable statement.

Implementation

In our ongoing collaboration with Tampeereen Energia, we were privileged to play a pivotal role in unveiling the new brand through a cinematic story.

More than just a conventional brand film, our creation highlights Tampereen Energia’s distinctive graphical look and captures the essence of the energy that binds the Tampere community.

A unique aspect of our approach was designing a visual ‘energy element’ that meandered through the city, streets, and buildings. This palpable energy was brought to life using specific LED tube lighting and strategic camera angles during filming.

“Emotion, a ‘wow’ factor, and sheer grandeur!” To hear these wishes from our client at the outset was invigorating. We endeavoured to make sure our final piece pulsated with the vibrancy and warmth that is Tampereen Energia.