Objective

Kekkilä brings new environmentally friendly products to the market in collaboration with its domestic partners. The backyard compost bin is a revolutionary recycled product that is only possible if domestic players work together. The objective of the marketing video and animation was to depict the chain from the consumer’s plastic sorting to the acquisition of the finished product, and to explain how each party contributes to this circular flow.

Implementation

In the marketing video, each party tells their part in the production process of the recycled product. Kekkilä describes the product design, Fortum the preparation of the recycling material and Kesko the sale of the finished product. We decided to storify the film and give the consumer a central role. The consumer recycles plastic waste and ultimately buys the recycled product, thus being part of the common eco-action.

The animation opens up the circular economy process as a whole, instead of individual players. The animation, created in accordance with Kekkilä’s visual style, shows the journey of plastic from waste to product, and is intended for use at marketing fairs and on social media, with a focus on potential buyers.